Say you create a Facebook ad about weight loss, Facebook asks you what age, gender, likes you want to target:
Go to QuantCast.com and enter your keyword “weight loss” or a competitor’s site like “weightwatchers.com” and it shows you – visitors are Female, 35-50+, higher income, it even tells you their likes – e.g. Jillian Michaels, Oprah Magazine,
Plug this into your Facebook ads, you’ll get better targeting and higher click through rates.
