Landing Page Funnels
We build high converting landing pages and customer acquisition funnels in HubSpot and WordPress. From growing a startup and driving sales in many industries, we know the key elements and messaging to convert more sales faster.
We can build dedicated landing pages with a clear call to action, such as Request a Demo, Contact Form, signup to access whitepapers or sales pages.
What makes us different – having grown a successful startup first hand, and having run shopping/coupon/review sites sending traffic as an affiliate partner to thousands of different merchants, we have seen what converts and can advise and setup the most effective funnel to maximise sales.
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PPC (Google Ads and LinkedIn Ads)
We use competitive intelligence tools to drill down top performing buyer intent keywords for Google Ads and best companies / positions to target for LinkedIn Ads. We track and scale what works so your business can grow like a rocket.
If you want a flood of targeted clients that are searching for exactly your product or service, there is often nothing more effective than paid search like Google Ads.
We analyse and reverse engineer what is working for your competitors, such as:
- Which keywords they are getting traffic and clients from, both organic and paid
- What are their top selling offers and most popular landing pages
- What are their best backlinks and traffic sources
- What are their top performing ads, both text and display
We have advanced strategies to find and focus on the best “buyer intent” keywords that actually convert into sales, often not the obvious ones. An example is perhaps even targeting competitors’ brand names. Your competitors may be swooping on people searching for your company and taking your potential clients as we speak – we can take care of them and turn the tables and instead your company can get these clients. There are specific cases and ways of doing this.
Bear in mind it is not just a matter of dumping increased ad spend, but knowing exactly what to cut and what to scale, drilling down researching longer tail keywords and creating/improving landing pages.
>> More about PPC (Google Ads and LinkedIn Ads)
SEO
Using strategic tools we analyse competitors’ best keywords, landing pages, backlinks and traffic sources in order to push your rankings up and resulting in an ongoing flow of lucrative targeted leads and sales.
We export the top keywords from competitors into spreadsheets and cherry pick the best of the best. We can also learn lessons from smart things competitors are doing including with their on-site structure and internal linking that we can also implement.
A key factor is picking the right keywords to target. We focus on finding the best keywords with buyer intent and where there is a lucrative amount of searches / demand and less competition. We use tools that can tell us the search volume + how hard the competition is for any given term.
We can also analyse competitors’ top pages and most shared content for ideas, like which of their blog posts are getting the most Facebook likes, Twitter shares and most social media engagement that we can learn from.
We use strategic tools to analyse keywords, competitors and authority/trust of links plus building out the right content and links consistently over time.
“I hired Dave to handle digital marketing strategy and implementation, including building entire sites and funnels. Dave has consistently delivered and combines genius in digital marketing strategy with the technical savvy to get things done. Dave inspired me to eventually quit my lucrative investment banking career at UBS and go into online business full-time.“
This is just the tip of the iceberg
The above examples were just to give you an idea. We drill down further and take full lists of keywords from many competitors and then expand them including trending suggestions then analyze search volume / competition to mine out lists of the best keywords to target.
We tailor a plan for your business using the best channels and methods to get results.