The real opportunity with Social Media now is submitting content to sites full of influencers like Quora.com as you don’t just get the people reading it, they post it to their followers.

And that’s the real goldmine now with Social Media – with Facebook, Twitter and Blogging – it is so easy for anybody to publish and share content – I remember seeing famous photos of President Obama’s inauguration from the back of the room where it was just a sea of digital cameras being held up, while comical at first it has become the norm to see a huge sea of phone camera screens being held up at political events and rock concerts, as audience members stream and post to their own audiences and friends. This shows the powerful change which is happening – your audience now has an audience!

So if you can find the influencers, partner with them and offer good content there is potential for exponential reach!


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