We filmed this video interview video LIVE from the Hilton Ballroom at Affiliate Summit East 2011 in New York City.
I caught up with Jay Berkowitz from Ten Golden Rules who did a great talk at the last Affiliate Summit in New York and Jay gave us some tips on how to market your business on Social Media using the major Social Media Networks – Blogging, Facebook, Twitter and Youtube.
Key takeways – 4 tips on Social Media Marketing for business:
– Firstly blogging, which is just a simple website that is updated with posts regularly. The most popular, free and open-source blogging platform most businesses use is WordPress, so now if a business owner can send an email, it is just as easy to publish a blog post.
– Jay mentioned Facebook Ads are a huge opportunity, for 8/10 of Jay’s clients Facebook Ads are outperforming Google Adwords, and it costs less to get a lead from Facebook Ads. I agree Facebook is a great opportunity as there is loss competition and many big companies have not moved in and bid up the prices like with Google Ads.
– Don’t try to sell on Twitter – Jay says remember the three E’s – Educate, Entertain and Engage
– Youtube is the No.3 Website in the World behind Facebook and Google, and what many people don’t know is it is the No.2 most popular Search Engine in the world behind Google. So more people are searching on Youtube than are even searching on Bing or Yahoo. So develop how to videos, educational videos, even just answer the Top 10 Questions people ask on your Youtube Channel.
Here are some extra takeaways from Jay Berkowicz’s session “Turn your Website and Social Media Traffic into Gold” at Affiliate Summit East 2010 at New York.
eBooks and contests are good to build your social media and email lists
Online video is a huge opportunity – only 40% of online marketers are doing video. Youtube is the 2nd biggest search engine.
Successful video campaign example was the Old Spice guy – The man your man could smell like.
The iFart app for iPhone has sold over $1 million
Facebook game maker Zynga (creator of Mafia Wars, Farmville and Cityville) is 3 years old and is valued at $3 Billion
Help people on question and answer sites, and answering questions on Linkedin
Secure your social media handles, its like the gold rush for domain names
You can follow Jay on Twitter/X @JayBerkowicz and Jay’s site is TenGoldenRules.com
